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Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

User review
Best book I’ve read on SEO so far
I checked out at least 15 books from the library to learn about SEO. Most were either too basic or just seemed to be poorly written and/or by a somewhat shady author. This book, however, was a great combination of writing, humor, knowledge, and practicality. So, I ended up buying it and read it 3 times as I completely remade our company website from scratch. i think this book is a great fit for someone who is beyond the absolute basics (although that’s covered here too) but probably isn’t planning to be doing SEO every minute of every day as your full-time job. Doing everything in this book will get you really far and if you need more info, there’s a ton of blogs and websites you can keep up with for the nitty gritty daily advancements of SEO.

Buy at Amazon Search Engine Optimization: An Hour a Day

Download Search Engine Optimization: An Hour a Day

Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.

User review
Best book I’ve read on SEO so far
I checked out at least 15 books from the library to learn about SEO. Most were either too basic or just seemed to be poorly written and/or by a somewhat shady author. This book, however, was a great combination of writing, humor, knowledge, and practicality. So, I ended up buying it and read it 3 times as I completely remade our company website from scratch. i think this book is a great fit for someone who is beyond the absolute basics (although that’s covered here too) but probably isn’t planning to be doing SEO every minute of every day as your full-time job. Doing everything in this book will get you really far and if you need more info, there’s a ton of blogs and websites you can keep up with for the nitty gritty daily advancements of SEO.

Buy at Amazon Search Engine Optimization: An Hour a Day

Download Search Engine Optimization: An Hour a Day

Some people believe that because search engines can’t index all of the content in SWF files, Flash-based websites and Rich Internet Applications don’t show up in web searches. This breakthrough book dispels that myth by demonstrating precisely what you can do to make your site fully searchable no matter how much Flash it contains. You’ll learn best practices for using HTML, CSS, and JavaScript to build sites with Flash that will stand tall in search rankings. Search Engine Optimization for Flash shows you how search engines work, what constitutes a search-engine-optimized (SEO) site, and what to watch out for in the way of SEO pitfalls. With this concise book, you will:

Know what content is searchable, and why metadata, keywords, and links are so important Learn how to place HTML content in your Flash applications Create an SEO website by connecting Flash to JavaScript and CSS Work effectively with SWFObject by understanding its capabilities and limitations Discover the advantages of using the Adobe Flex framework for SEO

The first and most authoritative book on how to optimize Flash content for search engines, Search Engine Optimization for Flash is an invaluable resource if you develop with Flash and want to be sure your audience can easily find your site.

Buy at Amazon Search Engine Optimization for Flash: Best Practices for Using Flash on the Web

Download Search Engine Optimization for Flash: Best Practices for Using Flash on the Web

Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy ? that?s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.

This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You?ll discover how to: Plan a search engine strategy Build pages that offer visibility Make your site rank high with the most important search engines Avoid things that search engines don?t like (and tricks that might actually get your site penalized) Use Google universal search, image search optimization, XML sitemaps, and more Choose the right keywords Track and measure your results Increase your exposure with shopping directories and retailers Boost your position with popular links and social networking sites Use pay-per-click in ways that get the most bang for your advertising buck

Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you?ll never need to fear search engines again!

Buy at Amazon Search Engine Optimization For Dummies

Download Search Engine Optimization For Dummies

Revolutionize Your Internet Marketing

Leverage today’s Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. 

Track and measure both digital and traditional marketing with analyticsDefine and use KPIs to manage campaigns and channels for maximum profitability Employ SEO strategies to increase leads, conversions, and salesUnderstand how website architecture, keywords, tags, and sitemaps affect search resultsUse PPC to place ads in search engines, radio, TV, and newspapersGet hands-on strategies for maximizing Google Analytics and Google AdWords
User review
Great Read
Very well thought out and put together. A lot of the information in this book we have put to use and is part of our best practices for SEO and PPC services. The authors also write in plain easy to understand language.
User review
A must read for everyone that has a web site.
Andreas Ramos and Stephanie Cota are at the very forefront of what works in marketing. The book is chock full of marketing wisdom. Stop what you are doing right now and read this book more than once!!
Rosie Hausler

Buy at Amazon Search Engine Marketing

Download Search Engine Marketing